Based on your responses, your CEO Profit Profile™ is DREAMER!

As a CEO Dreamer, you are still trying to find your way. You may have started making money, but revenue is inconsistent.

You are motivated but need support with narrowing down your One Big Idea, knowing what to do next, and staying ultra-focused on the plan.


The CEO Dreamer faces three core hurdles:

Challenge #1: Trying to build on passion, experience, and skills. Focus on laying a foundation strong enough to support your business structure. Passion Won’t Pay The Bills

Challenge #2: Trying to build with limited money. Focus on securing reliable money sources for ongoing business development. Sometimes a J-O-B is the funding source!

Challenge #3: Trying to do too much. Focus on mastering the art of market acceptance and going after one niche opportunity. Translation: Stop chasing bright shiny objects!


  • How do I determine the correct business structure?
  • Does my business idea fill a gap in the market?
  • Will my products be accepted in the market?
  • Can I reach potential customers, deliver my products, and become a profitable business?
  • Do I have enough financial resources to run the business through this phase?
  • Is my plan profitable?


At this stage, the CEO Dreamer must find customers and create the right products/services, or you may run out of capital and be forced to close the business.


To develop a valuable product/service, deliver that product/service, secure customers, and ensure the consistent delivery of your product/service.

#1 Establish a client base and keep your business alive.

#2 Create a realistic written business plan.

If you are ready for specific CEO Dreamer strategies, watch for our next email. And be sure to add our email address to your safe list (